Two Indigenous creators who have inspired millions by sharing their culture and stories online, Shina Novalinga and James Jones (Notorious Cree), have been named to TIME magazine’s inaugural TIME100 Creators list. Announced on July 10, 2025, the Time100 Creators list celebrates the world’s most influential digital voices reshaping culture and making a meaningful impact in the digital age.
Shina Novalinga and James Jones being recognized on TIME’s inaugural Creators list as Catalysts is validation that our creativity, cultures, histories, and truths not only belong in these spaces but have the power to shape them.
Both Shina and James carry their communities with them in everything they do, showing the world the beauty and strength of Inuit and Cree cultures while refusing to let the hard truths be ignored. Their recognition is a win for all Indigenous peoples who keep creating, dancing, singing, and fighting to be seen and heard.
Novalinga and Jones stand shoulder to shoulder with global names like MrBeast, Charli D’Amelio, Mikayla Nogueira, and others across platforms like TikTok, Instagram, YouTube, Twitch, and Substack.
In an era when creators wield immense cultural and social influence, Novalinga and Jones have proven that Indigenous voices not only belong in this space but are essential to it. Their work dismantles stereotypes and builds bridges between cultures while inspiring younger generations to connect with their heritage proudly and unapologetically.
Congratulations to Shina Novalinga and James Jones for teaching the world and inspiring our communities and future generations.
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