The Carhartt × Bethany Yellowtail collection is not the typical collaboration; it’s a quiet, intimate story stitched into workwear, a bridge between grit and heritage, land and labor, past and future.
Bethany’s story starts on her family’s cattle ranch in Montana, where work was more than just chores. It was gaining a deep respect for the land, an understanding of nature’s rhythm, and a grounding in community. And for Bethany, it shows up in every design she creates.
Carhartt’s been outfitting workers for generations, building clothing that holds up when life gets rough. Pair that legacy with Bethany’s vision and what you get isn’t just workwear. It’s a poignant reminder that culture and labor are inextricably linked. They move together. It’s memory, resilience, and the strength of generations woven into every seam.
Bethany said it best herself: “I understand my designs to be connected to the people, to the land, to our ancestors, to our future, and I am one of the many parts of our continuum.”
Bethany has been paving the way for Indigenous designers for years, not only through her own brand but by lifting others through community. She’s been building space where our creativity isn’t co-opted or tokenized but respected and celebrated. She’s proven, again and again, that Indigenous designers don’t just have a place in fashion, they’re shaping its direction.
Part One of the Carhartt × Bethany Yellowtail collection drops online this week at carhartt.com, with more pieces rolling out through October. Some items have already started appearing in Carhartt stores and retailers, so you might spot them out in the wild before the full launch.
You can check out the collection here: carhartt.com/carharttxbethanyyellowtail
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