Cheekbone Beauty, the Indigenous-owned beauty brand redefining what it means to create with care, has just made history AGAIN. The company announced this week that it is now officially one of EMPOWERED’s newest brand partners with IPSY, becoming the first Indigenous beauty brand to be featured in IPSY’s subscription experience.
Founded by Jenn Harper, Cheekbone Beauty has been on a mission since day one: to craft high-performance, sustainable beauty products while giving back to Indigenous communities and amplifying Indigenous representation in the beauty industry.
“This collaboration brings our mission to even more beauty lovers across the country,” the brand shared in its announcement.
Subscribers to IPSY can soon expect to find Cheekbone Beauty in their glam bags, a powerful introduction to products that embody the brand’s values: clean ingredients, bold color stories, sustainable packaging, and a deep respect for Indigenous teachings about stewardship and balance.
For Indigenous consumers and allies alike, this partnership isn’t just about makeup. It’s an opportunity to see Indigenous cultures reflected and respected in one of the largest beauty communities in the world.
Cheekbone Beauty’s ongoing work includes donating a portion of profits to support education and clean water initiatives for Indigenous youth, proving that beauty can indeed be a force for good.
So keep your eyes on your Ipsy subscriptions! Cheekbone Beauty is on its way to your doorstep with launches that celebrate clean beauty, bold impact, and Indigenous excellence.
And as always, at Red Pop News, we’ll be watching, cheering, and celebrating every step of the way.
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